Online Services and Mobile Applications for Marketers: In addition to the applications that are installed in the smartphone of every modern person (for example, to access e-mail), marketing professionals have a number of applications that allow them to perform work tasks away from the office. Thanks to modern technology, you can always be in touch and promote your label on weekends or vacations. Let’s consider ten simple services that will aid you to save a lot of time.
15 Online Services and Mobile Applications for Marketers
1. Instagram Hashtag Generator
This is a free online service developed by Inflact. It lets you to quickly generate the proper hashtags for your posts by photo or keywords. To utilize the hashtag generator Instagram, you just need to enter the subject of your post and artificial intelligence will select three groups of tags for you (high-frequency – over 1 million publications, medium-frequency – from 100 thousand to 1 million publications, and low-frequency – up to 100 thousand publications). You will only need to tick off 30 pieces and copy them to the clipboard so that you can put them under your publication later.
This is an application that can be installed on iOS and Android devices. It can be synced with your key accounts on Facebook, Twitter, LinkedIn, Pinterest, and YouTube. The tool enables you to plan the publication of posts, as well as track activity in accounts. The app is complimentary to use for up to 3 accounts and schedule up to 30 publications at once. But there is also a paid tariff plan with more comprehensive characteristics.
Planoly is a visual planner for Instagram. If you wish to learn how your post will be combined with other positions in your account, take advantage of this offer. This is very important for those accounts that follow the visual image of the brand, for example, bloggers, photographers, shops. There are complimentary and paid subscriptions available.
The developers assure that this is a service for complex work with social networks. But foremost, it helps to automatize the work with Instagram in terms of analytics, auto-posting, basic history, and so on.
With this program, you can find out who and when mentioned your brand on the Internet. You will receive notifications every time keywords related to your company pop up online on some websites, blogs, and social networks. So you can make the most of the promotion opportunities and, if conflict situations arise, respond quickly.
6. Google Analytics
This tool needs no introduction. The service was developed to track website visit statistics. Of course, you can also use the web version, but there is also a handy mobile app. Be sure to track conversions and statistics if you run targeted ads that take the user to the site. So you will understand which pages are visited more often.
This very convenient application for notes is suitable for those who do not part with their phone and have long forgotten what a paper notebook looks like. You can not only create ordinary notes, but also to-do lists, synchronize an image, leave comments and even manage large projects. Recently, in the mobile application, it became possible to take photos and immediately add them to documents. In addition, if the image contains sentence text, it will decrypt it and make it searchable by keywords.
It is a team project management tool. Teams can communicate, manage tasks, break them down into milestones create to-do lists, and track project deadlines.
This application is focused directly on corporate communication and the exchange of working documents. Slack lets you chat with colleagues, edit documents, and view previous conversations. In addition, Slack syncs with Dropbox, Google Drive, Asana, and other apps.
If you’re far from using Photoshop and some other sophisticated photo editing tools, you can utilize this service to create beautiful social group posts and stories. The application has a lot of templates on different topics, rich colors, and a large number of various fonts. The paid version also gives you access to an extensive stock image library. Canvas supports posting directly to a social platform if you’ve synced your user accounts.
The video editing app from the makers of GoPro lets you shoot, edit and upload high-quality videos using your regular smartphone. Its main feature is the automatic editing function. The app scans the recording, finds the highlights and trims the video itself to create a compelling clip.
This online resource for finding and checking bloggers on Instagram. The service has everything so that you can find an influencer in any niche and any country — 90+ base, advanced verification, search for similar bloggers, and advertising placements. You may follow the ads of competitors or their accounts, as well as track your account. If you desire to order advertising from bloggers and don’t want to spend your monetary fund on cheated bloggers, this is exactly the same service.
Originally created for SEO professionals. The service now has many useful features that help you work effectively with influencers, select opinion leaders in accordance with the goals, monitor competitors, understand which content of competitors collects the maximum number of likes, reposts, retweets, and so on. If you work in international markets, this is exactly the tool that should be at your fingertips.
14. Fanpage karma
A real “must-have”, which was created to work with Facebook pages and helps to make a detailed analysis of competitive accounts. With the help of the program, you can find out what competitors publish, what type of content engages users best, what days of the week, time of day is best to publish your materials.
It’s the secret weapon for marketing espionage (Don’t worry, it’s legal!) It’s a Google Chrome plugin that allows you to visit a competitor’s website and see if they have Facebook pixels or other social media-related tracking technologies. Also, be sure to check your site and see if you are employing all the technologies that your competitors have. If some technological moments have become a novelty for you, then you need to understand them and, possibly, introduce them into your strategy.
Reasons to go digital
Why are these and additional digital tools especially relevant today? Quarantine restrictions have become the factors that have turned many businesses upside down and forced them to digitalize at a rapid pace. Many companies that were not previously present in social networks, did not have websites, accounts on Facebook, Instagram, YouTube, and TikTok, have rushed into social networks. Many things that experts began to observe and note during this period, in terms of activation, the use of tools, mechanics, cases, are largely the merit of quarantine and lockdown.
Along with digital activations, many businesses were closed and put on hold. Many things that seemed impossible and unthinkable just a year ago have happened, and each business has reacted to them in its own way. The motto of the modern economy is – change or die. And you need to change very quickly to stay afloat and beat the competition.
So, use the best available instruments, planners, and plugins to make your work more efficient. And if your favorite and proven service or application are not in this collection, share them in the comments!